The Beauty Industry Will Never Die

Vanity is here to stay. The need to look good is an entrenched primitive emotion, relentlessly enforced in the media. Using youthful, attractive, energetic models to promote a product or service is one of the oldest marketing tricks in the books, because it works!

The media programs peoples' subconscious mind to believe that youthfulness is a desirable goal. Weight loss programs, hair replacement, wrinkle creams, plastic surgery, and anti-aging supplements are there to meet the market demand.

Entrepreneurs are trying everything under the sun. Heck, just recently I saw a TV commercial selling an under shirt girdle for pot-bellied men that gives them the abs of Batman--and yes, they sell like hotcakes!

What makes the beauty and cosmetic industry so durable and recession-proof is that business owners in this industry essentially get round-the-clock, free mass media advertising.

Messages of beauty, fitness and vitality permeate throughout our society, in all forms of media: print, TV, internet, radio, and live promotion. There is a positive correlation between beauty and success, and people want it.

Beauty-themed reality shows like Extreme Makeover and The Swan are the ultimate form of free advertising for the beauty industry.

Basically, beauty sells itself.